Meaning
Exaggerated predictions of future growth or success are often used to attract investors or employees to a new venture. A parabolic promise is a claim that the value of the company or its product will follow a steeply upward curve without evidence to support such a trajectory. These statements create a gap between the expectations of the participants and the reality of the business.
Narrative Distortion
Building a story around extreme success can lead to a loss of focus on the actual operations of the firm and the needs of the current customer base. This distortion occurs when the leadership begins to believe their own hype rather than looking at the hard data, the customer feedback, the revenue trends and the competitive landscape. It can lead to over-hiring, over-spending, aggressive expansion and a neglect of the product quality as the company tries to live up to a future that has not yet arrived.
The focus on the curve of the growth chart replaces the focus on the sustainability of the business model.
Verbal Commitment
Promises made during informal conversations can come back to haunt a founder when the company fails to hit its targets. Even if these claims were never put in writing, they can be used to show that the leadership was misleading its partners. The lack of a written record makes it difficult to define the boundary between a vision and a guarantee.
Expectation Gap
Expectations must be managed to avoid a loss of trust when promised results do not materialize. A company that relies on hyperbolic claims is more likely to experience a backlash from its stakeholders. This gap in perception can lead to disputes over equity value and the performance of the management team.